Food & Online Photo Sharing

It turns out there’s some truth to the common Twitter put-down: A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.

Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants:

One: People are almost never in the pictures; only 10% of hundreds of photos that 360i analyzed for this infographic below included human beings.

Two: It’s rare to see any brand mention — that happened just 12% of the time.

Why Do People Share Food Photos?

Food Photography

Which Foods Appear Most Often?

Food Photography
Image courtesy of Flickr, Lara604

So what are we to take away from this? The agency isn’t completely sure, but according to a blog entry posted Monday, it sees a huge opportunity for brands. If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.


  1. Hey Skinny Chef.
    Love this post. I’m going to re-post to my blog. Thanks for sharing!

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